Very interesting piece from Morgane Santos on The Unbearable Homogeneity of Design. In it, she posits that digital design has reached a local maximum - a boring homogeny that creates a preventative environment from trying anything new. This Jon Gold tweet sums it up nicely.

While she doesn't necessarily have the answer to the problem, she does suggest that breaking out of the mold of 'Designer Dude' can be a helpful antidote. More design ideas from a wider variety of backgrounds can only help, right?

I tend to think that the problem isn't so much a lack of creativity as it is a symptom of the web moving more towards business focused messaging. Fifteen years ago the web felt more like a big art project with lots of mistakes being made and creative expression being one of the driving forces. Now it's about startups and growing users and finding explosive growth. I'm not saying one is better than the other, they're just wildly different and have very different experiences.

It's a great read and an excellent conversation topic. I don't even necessarily agree with all of it but certainly think it's a piece worth partaking in.