Jason Kilar by Joe Pugliese

The Hulu Struggle

Photo by Joe Pugliese While it's not quite as tumultuous of an environment as Hipstamatic was it seems that things are quite rocky over at Hulu - despite its success. This article does a great job of telling the tale of CEO Jason Kilar's ongoing quest to battle his parent companies in an attempt to wrangle Hulu into a better service. He was actively involved in the recent relaunch (which is quite nice), he spearheaded the contents of Hulu Plus and even introduced standards to a number of studios for encoding their older shows. Most remarkably, he setup a system where people pay to watch ad supported tv online and it actually turns a profit - no small feat. It's a long read but a good one as it exemplifies that the big media companies are not ready for the constantly evolving digital disruption to their normal way of operating.

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