The problem, as MG points out, is that focusing on table stakes isn't how innovation happens. Can you imagine if Instagram had tried to match Flickr feature-for-feature? 30 second videos, albums, collections, tag clouds, groups. Arguably, at the time Instagram launched, these features would have been considered table stakes by most people building photo competitors. It would have been easy to assume (and hard to argue against) that without these features, your fledgling photos product would be crushed by the well-established and feature-rich Flickr.
The reason Instagram won (and continues to win) is because they didn't base their product on table stakes. They didn't use their competitors as a baseline. They didn't battle with Flickr, or Twitter, or even Facebook. The reason Instagram is succeeding (and by all accounts winning) is the same reason every majorly successful startup ever wins:
They started playing an entirely different game altogether.
"I thought I was going to cure blindness, but now I guess I'll do this." http://t.co/7ksn2DqomV
Hey internet, YOU WON. Saban has kindly and generously agreed to let us show POWER/RANGERS! Here's NSFW version: https://t.co/rXffk8wJyM
"THIS IS NOT AN ARGUMENT IN FAVOR OF SEXTING; IT IS AN ARGUMENT AGAINST SHAME.?
glad they have a new album but could they have phoned in the album art more?
I had never seen a photo of Moon Duo before and now I like them MORE
HYPER REAL CG is a new blog. It's public. pls submit ur 'renders' of 100% photoreal computer graphics.
CHAPLIN (1992) Director of Photography: Sven Nykvist | Director: Richard Attenborough http://t.co/NoTuLAyIwG
If I took a whole chicken, wrapped it in a towel with an old Gameboy and buried it, that would probably really confuse future archeologists.
The best explanation of Samsung's challenges (design and otherwise) I've read: http://t.co/lyDDSaE9xn
Tried making a playlist where every song begins with 'Don't' and the result is pretty solid: http://t.co/ZwZW23bfNz
The Sleater-Kinney / Bob's Burgers video is amazing. ? http://t.co/02Z0fHEOHV
Spending my lunch break looking to see if any of my friends have criminal records in TN. It's the most fun: https://t.co/58m6aG2WQz
I will miss Dave Cloud very much. He was one of a kind. This is my favorite thing we were in together. https://t.co/gIfC1qFH3J
Every time I play this someone asks me what song it is so here you go. This is a jam https://t.co/EoT1W0giRt
Episode 3 is here! The boys discuss Drew Struzan, answer fan emails, and open the flat file on Indiana Jones. http://t.co/ghPQdNQy3i