Cowboy Techno, Art Explosion 600,000
posted 3 days ago #
The other day I mused about the origin story of the Computer Cowboy - a gif that has had a persistent presence in every Slack I've ever been in. Its meaning is diverse and dynamic, which I think is a huge part of its ubiquity.
I asked around in my circles for any insights or resources that might help track it down and I was pointed to some absolute treasure troves of antique animations featuring cowboys, computers and (only occasionally) both. Steve (of Abandonware, naturally) steered me towards Discmaster, a browsable repository of art files uploaded to archive.org. A search for "Cowboy" yields thousands of results. So, I just started digging until I found our guy.
The image is taken from a CD-ROM of art files called Art Explosion 600,000, a tome of illustrations from 1998 consisting of 29 Discs of artwork. The Cowboy is on Disc 9, in the "Western & Rodeo (Part 1)" group. There are lots of other characters in the same folder but none come close to the depicted scene we've all come to love. It's clear why someone out there worked to disseminate his visage. His official name is Cowboy - Techno.wmf Knowing that the image was spawned from an Art CD-ROM is a huge piece of the puzzle but there's certainly many holes left to investigate. Who was the original illustrator of the image before it made its way to the disc? This will be quite difficult to answer unless we find an employee of Nova, the company that published the disc. Additionally, we have no insight into who animated the cowboy. There are some brilliant decisions made by whomever did so - a slight change in color palette, thickening of lines, changing the monitor color and adding endless garbage, the best finger dancing movement the Internet has ever seen. Awards are deserved. They even seemed to have left his silver ear intact.
The search continues. If you have any insight on this character - maybe he's a subtle William Gibson Console Cowboy reference? Maybe he's a proto hacker? Maybe he's an AOL fever dream? - get in touch! I'm on Bluesky and all the other spots (check the footer for your options).
In talking all this through with friends, it was inevitable that a more modern rendition of our western surfer should arise. The inimitable Chad Pugh whipped up this guy and I find it to be a worthy tribute for the world to enjoy. May Cowboy Techno persist through all times.
I asked around in my circles for any insights or resources that might help track it down and I was pointed to some absolute treasure troves of antique animations featuring cowboys, computers and (only occasionally) both. Steve (of Abandonware, naturally) steered me towards Discmaster, a browsable repository of art files uploaded to archive.org. A search for "Cowboy" yields thousands of results. So, I just started digging until I found our guy.
The image is taken from a CD-ROM of art files called Art Explosion 600,000, a tome of illustrations from 1998 consisting of 29 Discs of artwork. The Cowboy is on Disc 9, in the "Western & Rodeo (Part 1)" group. There are lots of other characters in the same folder but none come close to the depicted scene we've all come to love. It's clear why someone out there worked to disseminate his visage. His official name is Cowboy - Techno.wmf Knowing that the image was spawned from an Art CD-ROM is a huge piece of the puzzle but there's certainly many holes left to investigate. Who was the original illustrator of the image before it made its way to the disc? This will be quite difficult to answer unless we find an employee of Nova, the company that published the disc. Additionally, we have no insight into who animated the cowboy. There are some brilliant decisions made by whomever did so - a slight change in color palette, thickening of lines, changing the monitor color and adding endless garbage, the best finger dancing movement the Internet has ever seen. Awards are deserved. They even seemed to have left his silver ear intact.
The search continues. If you have any insight on this character - maybe he's a subtle William Gibson Console Cowboy reference? Maybe he's a proto hacker? Maybe he's an AOL fever dream? - get in touch! I'm on Bluesky and all the other spots (check the footer for your options).
In talking all this through with friends, it was inevitable that a more modern rendition of our western surfer should arise. The inimitable Chad Pugh whipped up this guy and I find it to be a worthy tribute for the world to enjoy. May Cowboy Techno persist through all times.