Art, Copy & Code

A series of advertising experiments from Google doesn't seem that odd considering their long history with advertising - they're not exactly strangers to that world. Art, Code & Copy is a beautifully designed site that has a pretty simple mission statement:

We're in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected world.

Watch this intro video to understand what they're getting at. Basically, personalizing advertising isn't such a foreign concept anymore and Google wants to tinker with ways to make it work best.

via Will.