posted December 15, 2015 #
The past few days I've run across several articles talking about the hardships of having a career by being a YouTube star.
Both articles explore the idea that having a large number of followers on social media does not translate to financial success. Personally, I wasn't entirely surprised by this but I think there is a large amount of folk that believe that there's a 1:1 equivalent of having followers and having bills paid. Is this a YouTube problem or is this a problem with user perception? I certainly don't think YouTube ever promised riches but
attention from strangers certainly feels like something that could be parlayed into something, right?
It's not a crisis on the scale of Global Threat or Political Quagmire's but it's still worth a brain cycle or two. Will these people stop using the service? Will endorsements become more common and just be accepted? Will they move on to other platforms to monetize? Or will people just start enjoy the process of creating, rather than worrying about the bottom line?
