whats the download?!

Along with the 46th Annual Grammy Awards came the new "ultra-hip" site to reach out to teens about the education of digital downloading. What's The Download is doing its best to teach kids what's right, and what's wrong (and apparently with 67% of people saying they don't think file-swapping rules are clear.. this site was needed). Unsurprisingly enough, Napster is the site of the month (gotta change that brand name image from illegal hot-water troublemaker to legit download depot). Will this work? Is it not abundantly clear yet that if you aren't paying for a music license that you are stealing music? Is it really about understanding the rules, or is it more about actually caring about them?