what about 'Jiffy' ?

Apparently there's a new "trend" in naming babies that involves christening your child after a major brand. Seriously. Check out this article to read all about the examples - like children named Infiniti, Chevy, Rayon, Canon, and even ESPN (yes, there are two unfortunate children out there named after a cable sports network.. I wonder if the sibling will be "ESPN2"). Link via KG.