I'll be honest, I had no prior knowledge of the Visual Supply Co. or their software that enables Adobe Lightroom to emulate various styles of film. With that in mind, it also stands to reason that I was unaware that they were launching a photo site ala Flickr and have an iPhone app in the works.

All this information was gained from one tweet and this video. Which should, in my opinion, get you as fired up about their offerings as I am.