VHX For Artists

The fine folks at VHX just launched a little mini-site for VHX for Artists; their platform to distribute video directly to fans. I'm thinking of it sort of like Bandcamp For Video - you can go with the regular distribution channels like iTunes, Amazon, etc. but there's a slice of the pie being removed when you do so. Going with VHX (or Bandcamp for music) you get a much tinier slice removed and the ability to share / promote that work all over the web. This may not be pertinent to the majority of readers of this site but I think VHX is on to something with this plan and I'm hoping to see them flourish.