VHX: Digital Distribution

Yesterday, VHX launched a new homepage but, more importantly, revealed a new mission for the company. I don't think it comes as a surprise to anyone but the focus of the company is no longer the community of social video sharing (though, that's not going away) but, rather, empowering artists through digital video distribution. This blog post says it best:

We learned a lot and saw a tidal shift coming in the world of video distribution. We want to change how filmmakers sell their films, and we firmly believe they should make more money from it. Our new film distribution platform handles payments, playback, and support – so artists can focus on making great work.

I'm part of a great team and we've got a lot more great things on the way. Hopefully the new homepage helps to clarify where we're headed.