Typically, an ad campaign is obvious from the onset. Not so much with this Japanese commercial for the Touch Wood cellphone is absolutely more art than it is commerce. Playing Bach on an enormous marimba in the forest is not the first thing I would think of when I ponder an effective way to get the word out about a digital device. That's probably why I don't work at Drill Inc or Invisible Designs Lab.. both of which should be enormously respected for this undertaking.