The Wilderness Downtown is the launching point for a new "interactive" video from Chris Milk for the Arcade Fire song "We Used to Wait" off of The Suburbs. You enter your childhood address and the video pulls in Google Maps overhead and Street View imagery an incorporates it into the video. It's not so much 'interactive' as it is 'dynamic' - as it is different depending on what you data you start it off with. There are also a myriad of windows popping up during the duration of the song that can be a little jarring.. I suppose no one told Mr. Milk that pop-up windows are deeply entrenched with a negative browsing experience. Regardless, it's an interesting take on the music video format and the song is one of my favorites from the record, so it's certainly not bad at all.

The biggest irony of the viewing experience for me was that my childhood home was overtaken by an enormous suburb causing my parents to move further out into rural Tennessee to avoid the enclosure... so the trick of the music video to use familiar images / maps to generate vague nostalgia is trounced by the actual sprawl that the whole record is referencing. So, with that in mind, use a more current address to get the proper effect when watching the video.