The Technocrat
posted October 7, 2020 #
Today, Coupler debuted a new video for "The Technocrat" off of their EP, The Rhythm Method. The folks at I Heart Noise had these kind words to say:
For me, personally, the video (directed by Ben Marcantel) harkens back to vintage videogames. It's a series of still images - you can hardly even say it has anything resembling "Frames Per Second" - but it tells a story of intrigue, car chases and even a little gunplay. A dash of imagination is necessary to fill in the gaps but it reminds me of nights plucking away at a Tandy-1000. It's not an exact 1:1 of that experience but there's enough of a nostalgia twinge to be pleasant.
It's a great song and probably among the most upbeat the band has ever been. Nice to hear them stretch out into these kinds of territories.
“The Technocrat” – its danceable, very groovy and yet it so much darker than your average dancefloor filler that it could easily appeal to someone into Suicide (as well as early Cure or Sisters of Mercy).It's a nice debut for the track and I'm thankful for the insights they provided. All too often when a video "premieres" somewhere, the blog will literally copy paste the press release and call it a day.
For me, personally, the video (directed by Ben Marcantel) harkens back to vintage videogames. It's a series of still images - you can hardly even say it has anything resembling "Frames Per Second" - but it tells a story of intrigue, car chases and even a little gunplay. A dash of imagination is necessary to fill in the gaps but it reminds me of nights plucking away at a Tandy-1000. It's not an exact 1:1 of that experience but there's enough of a nostalgia twinge to be pleasant.
It's a great song and probably among the most upbeat the band has ever been. Nice to hear them stretch out into these kinds of territories.