Back in April I heard about the upcoming "AI Pin" - a new device that integrates into your life similar to how Google Glass or Apple Watch do but in an entirely new form factor. I said back then that it looks like a Star Trek communicator badge and I stand by that.

Now, the device has been announced. It's been developed by a company called hu.ma.ne, which includes a bunch of ex-Apple folks. It costs $699 and has a $24/mo subscription fee. Not cheap but I could also see it being a lot more expensive.

The announcement and demo video has a bizarre tone. It's very calm, almost comatose, but that lack of flashiness shows the device working in real time. This isn't a proposal, this is the device actually listening to the wearer, fetching information and returning answers in real time. It does feel a bit stilted but I think there's an upside to that vibe.

I love the form factor. It's not a watch, it's not a pair of glasses, it's just a badge you wear. Refreshingly new. Okay, it's a brooch but it's still a nice new approach. I also love the Light Interactions that project on to your hand. Will that be visible in daylight? I've no idea but it's innovative in a way that I must respect.

The unfortunate part of this thing is calling it the "AI Pin." The name feels like it's leaning into buzzwords. Why not call it The Badge? Or PinPal? I'm spitballing here but so much "artificial intelligence" is just a piece of software searching your email - it's not really what people think of as "AI."

I digress. Wearable and pervasive tech is an inevitability and they seem to be doing a good job of tackling the privacy issues that come with it. Overall, I find the device quite intriguing and applaud them for the innovations they're bringing. Can't wait to encounter one in person and keep up with various developments.