Something about this Wired iPad Demonstration felt familiar.. then I remembered that Mag+ demo I had posted awhile back and there seem to be a lot of similarities. Not in a \"X ripped Y off\" kind of way but just a magazine in a rich digital format kind of way. The Wired demo is neat to watch but I hope they maintain that notion that a sense of completion is one the satisfying aspects of reading any printed material - endless content is too overwhelming. I also hope that any and all magazines that go this route don\'t start to rely too heavily on video content to tell their stories.. I like reading and want to continue consuming information in that fashion.