The First Thing Your Website Should Say

Rather enjoyed this Robert Williams piece on The first thing your website should say as it contains some obvious but often overlooked insight many startups could do to heed the advice of:

So many websites start by telling you about their great solution. Whatever the app, service, or product they all claim theirs is the easiest and best to use. Usually, they make these sweeping statements in big bold letters. It's always the first thing you read on a page. ...

It's sorta like a comedian going on stage and just delivering punchlines without the setup. It wouldn't make sense and it wouldn't be funny. Also, it wouldn't be very hard to be a stand-up comedian. There's no skill in delivering a punchline. Anyone who can speak can do that.

It's a problem that you see all the time - state the solution before the problem is established. I highly suggest reading the rest of the piece and taking it to heart.

via Daniel