The Baffling NCTA Ad Campaign: Hole Saga

Obviously, working at VHX, we talk / think a lot about new technologies and ditching old ones. "Cord Cutting" is not a phrase that anyone here is adverse to. So, when I saw this Hole Saga ad campaign from the National Cable and Telecommunications Association I was, frankly, very confused. The site consists of four vignettes that make the case for not cord cutting - as cable helps you stay informed with news, reviews and social interaction.

All that being said, it seems to show a fundamental misunderstanding of the term "cord cutting" - a phrase that I always thought to mean Cutting Out Cable TV - not the Internet entirely. Very few people are making the case to cut all the cords. Is this ad campaign intentionally ignorant or did someone goof up? I honestly can't wrap my brain around what the intention was here.