Pretty fascinating case study over here on the Slack illustration voice from Alice Lee. Not only does the piece do a great job of documenting the process but it goes into influences that inspired it and the inspiration that it inspired in others. Turns out Mary Blair's Disney illustrations and Charley Harper played a big part in the direction of the style.

Love this bit on the established rules.

1. Let's figure out the rules of the universe first, and
2. Once we have a grasp on that, then we can start building out the rest of our world and filling it with characters.

Simple but effective. Also, all too uncommon to make sure to do the homework first in deciphering the world rules.