posted October 12, 2016 #
This American Life (the podcast) just launched a new podcast sharing tool entitled
Shortcut. It allows you to easily highlight a portion of any of their episodes and share that out on social media. It even includes a transcript to go along with it. You
select an episode, highlight a portion and then the site creates a video preview that gets shared to social media. It needs a bit of fine tuning to make it even lower friction for sharing but, on the whole, it's a great way to share specific portions of a podcast that you might not listen to otherwise. It takes the hurdle of listening to a 2-hour podcast down to a lower commitment of a 10-second clip. Pretty smart on their part.
Even smarter on their part is the fact that they'll be open-sourcing the project so
any podcast can use it. This is the kind of smart tech you expected from Startup Season 1 but, of course, it's good ole, reliable, This American Life that makes it happen.
