The traditional music video may be on the way out (or, at the very least, seriously neglected as a viable form of expression) but somehow Arcade Fire keeps taking the concept somewhere great via interactive web pieces. The new video for "Black Mirror" allows the user to create their own mix of the song as well as inverse the viewing area if they feel it is appropriate (press Spacebar). Honestly I'd say it as engaging as the Neon Bible video but maybe that's just me.

Many people like to naysay Arcade Fire for getting more credit than they deserve but I don't see how anyone could deny that this video works within their visual aesthetic to a perfect T and actually does something innovative and engaging for listeners / potential fans.

Via Paige.