Primary Mineral Deodorant Spray

This may seem like a bit of an odd one but longtime friend of the blog Jessica Olsen recently launched a line of non-toxic, clean deodorant entitled Primary and it's worth a nod of recognition. Here's their philosophy:

We all want safe ingredients in our skincare products, but here's something we've learned along the way: A completely natural product isn't a guarantee of a safe product, and not all chemicals are the enemy.

Our focus is on creating the absolute best non-toxic, clean, and effective products. And while the majority of the ingredients we use are in fact natural, we don't necessarily identify as a "natural" brand. That's because rather than relying on vague, unregulated terms like "all-natural," "organic," "preservative-free," or "green," we want to be completely honest about our formulations so that you have the information you need to make an informed choice.

I'd say all of us probably need to evaluate the kind of skin and body care products we use in our lives and Primary seems like a quality alternative to whatever big box brand may be in our lives.

Lastly, and maybe this is burying the lede, but the Instagram account for the new brand is absolutely stunning. It's way more of a Mood Board of inspiring people, looks and lifestyles than an advertisement for the actual product and I find it absolutely inspiring to peruse. Hopefully you will too.