TIL about the existence of OK Soda, a Coca-Cola failure from the early 90's that embraced nihilism and negative publicity in an attempt to reach a Gen X demographic. If that weren't weird enough, the can designs were done by Daniel Clowes (of Ghost World), Charles Burns (of The Believe) and Calef Brown. The soda even had a manifesto that consisted of eye-rolling catchphrases like "What's the point of OK? Well, what's the point of anything?" Brilliant.

Unsurprisingly, it flopped but it seems this "Coca-Cola Company" is doing alright despite that.

Of course, nothing is niche anymore so there's 20-minute deep dives on YouTube, exhaustive histories and plenty of think pieces - should you care to dive deeper. It's worth it to see the can art which, frankly, was legitmately great all around.