NYCTA Graphics Standards Manual
posted September 25, 2014 #
I can't stop thinking about this NYCTA Graphics Standards Manual Kickstarter Project. The story behind the manual is quite a feat:
I'm a bit torn on spending a decent chunk of money on an inspirational coffee table book but also quite compelled by the idea of a such a noted, albeit under recognized, piece of graphic design history.
Give some serious consideration to backing it.
If you found yourself in the New York City subway in the 1960s, you were probably lost.Designers Massimo Vignelli and Bob Noorda created a graphic system that unified the entire subway system and is still, by and large, in place today. The KS project is reprinting the entire manual in its entirety.
Signs didn't help you find your way, standards didn't exist, even handmade lettering was common. Mass confusion was the status quo.
In 1970, the Standards Manual changed everything.
I'm a bit torn on spending a decent chunk of money on an inspirational coffee table book but also quite compelled by the idea of a such a noted, albeit under recognized, piece of graphic design history.
Give some serious consideration to backing it.

