American Public Media has a great piece on an "underground" grilled cheese service in which you find a way to procure the number of "Ronnie", request a sandwich and it arrives within 15 minutes. I'm actually surprised there's even an article about it - as it is such a niche little market. However, the final question was worthy of a chuckle or two:

APM: So why 'Ronnie'?

RONNIE: Well, it's the perfect pseudonym because it's my name also.

via Chad.