There's a load of great case studies in the portfolio of Peck & Co, a Nashville based design firm, but I'm particularly enjoying the pieces on the boutique hotel Noelle and the ice cream brand Halo Top. The former, is an exhaustive look through their branding, iconography, signage and art direction for reviving a hotel from the 1930's into something modern and respectful of its history. Overall, they did a stunning job.

The later is a much less intense client study but the marbled ice cream photography is a must see.

via Matt