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Logos With A Hidden Meaning

posted July 18, 2013 #

Adam was recently talking about the hidden "Mom" wording tucked inside the new Wendy's logo. News to me! Actually, the designers deny it and it's probably just a happy accident.

However, a lot of logos do have hidden content and meaning. Check out this gallery of examples. Some are obvious, some are questionable and some are crazy clever. How had I never seen the bear inside the Toblerone mountain before? And kudos to Tostitos for throwing a cool chip party right inside their branding.