Interesting read here from Adam Ghahramani on Nintendo's Product Philosophy: Lateral Thinking and Withered Technology. It's a mouthful of a title but the piece goes into videogame designer Gunpei Yokoi's philosophy on using an unestablished "unsexy" technology and leveraging it in a new way. This is particularly appropriate when thinking about the new Nintendo Labo - an undertaking that strives to rethink cardboard.

Overall, the article talks mostly about the philosophy itself and not specific examples from Nintendo but I think the general understanding of both Lateral Thinking and Withered Technology will lead to seeing the implementation exists in more than just game companies.