posted January 21, 2015 #
I've been attempting to educate myself a bit lately on best practices for UI/UX and ran across this piece on 52 Weeks of UX -
Is UX the Key to a long-lasting business?. The answer is, of course, Yes. But there's a really nice quote from Clayton Christensen's book
The Innovator's Dilemma that I found worth sharing:
"But what if the firm was driven, not by the goal of short-term profitability, but by the goal of continuous innovation in service of finding new ways of delighting customers? The new bottom line of this kind of organization becomes whether the customer is delighted. Conventional financial measures such as maximizing shareholder value are subordinated to the new bottom line. Profit is a result, not a goal."
The lessons from the article seem fairly obvious - make a happy customer experience - but the implementation is far more nebulous. Mostly, I just like the idea that if you make something that is driven by that desire to make customers happy, monetary success can follow. Maybe that's a pipe dream but it seems like an aspiration worth having.
