iPeek an iTune

For those of you who are Pepsi drinkers, and iTunes downloaders, the current Apple promotion is a pretty good deal. Especially if you consider the fact that if you take 10 seconds and peek under the cap before you buy the bottle you can tell if you won or not. Why Pepsi isn't doing this for their whole product line is beyond me but I suppose a million bottles of Diet Pepsi is going to sell alot slower than a million bottles of Mountain Dew (and possibly reach the intended audience?).