I am always grappling with what is the optimal camera type to own. Devices like the Canon 7D take gorgeous photos but I know it's too physically bulky to keep on my person at all times. The iPhone camera is quite good and has the convenience in size but not exactly a ton of options. So, I'm often keeping an eye out for devices such as the Fujifilm Finepix X-100; a mid-range sized camera with a ton of options. The body design is, as advertising, quite Classic looking but they didn't seem to hold back on any features. Whenever I see infographics such as this I am instantly convinced that the product in question is Super Pro. Marketing works!