Emma Redux 2012
posted June 20, 2012 # 0 Comments
Are you familiar with Emma, the email marketing solution? It's in the same competitive realm as Mailchimp / Campaign Monitor / etc and they just recently relaunched their entire web presence. I mention this for a number of reasons.
1) I know a bunch of people that work there and they should be congratulated for all the hard work in renovating their site and their email creation tool. That is no small feat.Long story short, go check out the (fully responsive) site and the videos. It's a pleasant experience!
2) I may be pulling back a curtain I shouldn't be but the videos promoting the new creation tool feature original compositions from Uncle Skeleton. They're cute little ditties that fit the Emma brand well.
3) Competition breeds innovation and it's good to see the envelope of email marketing continuing to move forward. I'm not convinced Facebook or Twitter are the best routes for staying in touch with customers because they are passive ways of connecting, email marketing feels more direct and harder to gloss over.

