Cloudmouth - Take Me To A Lake

I don't see near as many music videos these days as I did in my youth but I still know a good one when I see one. This video for "Take Me To A Lake" from Cloudmouth is phenomenal. I suggest you hit play on it right away as it requires no context to appreciate but here's some extra info on the making of from vocalist Kyle Numann:

It was the summer solstice, and I asked my wife Emily "will you bury me in the backyard tonight?". Despite us having a healthy relationship, she said yes.

We'd just finished making a new flower bed in the front yard and had about 40 square feet of topsoil and dirt heaped in a pile in the backyard. For years I'd had a loose vision of a scene of human faces emerges from the earth, and I figured this was as good a chance as I'd get to capture something that would satisfy the creative itch.

We filmed it using a smartphone, with natural light and only an on-the-fly idea of framing and pacing. This ended up setting the tone for the rest of the video: filmed with handheld smartphones, pulling scenes together as we could, using only practical effects, and considering the editing stage as a 'canvas' to bring all these disparate scenes together to form a full visual flow.

The face emerging from the dirt is striking but they continue the trend with plenty of variations with other members of the band. And on top of all that striking imagery, the song is quite compelling as well!

Cloudmouth has a history of interesting videos worth watching (I suggest this one and this one specifically) but something about "Take Me To a Lake" really levels them up. Ya love to see it.