Sept 16th was the day of the Brand New Conference in San Francisco. The actual event may have already passed but the 2011 Swag is just now opening up to the public. Typically I would never recommend buying conference materials from an event you didn't actually attend but these are so well done (and inspiring) that it's certainly worth considering. The booklet, the t-shirt, tote bag, poster and the sketchbook all contain lettering inspired by old hand-painted grocery stores.. a trend we're seeing more and more of lately that I really quite enjoy. These materials are particularly well done in that arena, so take note.