I must admit, I've tried out Arc and wasn't able to make the switch from Chrome as my primary browser. I am sure the sidebar-as-tabs is a superior alternative but it just never stuck. Same with Arc Search, the AI-powered Google alternative for fetching search results.. it never stuck.Despite all that, I continue to be intrigued by The Browser Company.

Their latest announcement raised quite a few eyebrows - understandably so. The company says it is not going to continue with developing Arc as a browser - no redesign, no reinvention. They're just going to keep it stable and move on to an entirely new product.

On the one hand, I find it odd that they show so much adoption and growth with Arc but deem it not enough. This seems indicative of a bigger problem with startups and their desire for ultra growth. On the other hand, I respect moving on to another idea if you feel what you've been working on isn't ever going to meet the mark you want to meet.

At the very least, it will be interesting to see how it all develops.