PBS Off Book posted this great mini-documentary about the Animated GIF. They talk to Patrick Davison of Meme Factory, TopherChris of Tumblr, Reed + Radar and Jamie Beck and Kevin Burg of Cinemagraphs. It probably doesn't tell you anything you don't already know but it's nice to see how the format is growing into a respectable artistic entity (in many variations). They even tackle the pronunciation debacle of GIF vs JIF.

via Jamie.