The mindset over at ACDSleeve is one I can fully support:

We offer unique and custom CD packaging ideas to try and make the physical music format a little more interesting. CD sales are falling but we’re trying to make buying a CD more desirable than its digital counterpart by introducing packaging ideas people have never seen before or designing custom work to fit what a band want.

Basically, make the physical CD version of an album interesting enough that people have a reason to want it.. otherwise they'll just opt for the mp3s. Personally, I think I'm fairly spent on the notion of Compact Discs but anytime someone is being ingenious and trying to push some creative packaging in the music world, I'm for it. Be sure to check out their packaging options.. some very clever ideas in there.

via Courtney.