2nd videos

Lack of posts today? You betcha. I will pose this question to ya.. Doesn't it seem that alot of artists videos for their second single pertains to the album packaging more than the first? The new Queens Of The Stone Age video features the pitchfork theme (and some hella badass rotoscoping.. incredible art direction.. but I digress (more on that later)), the new Ben Kweller video starts with the same shot as the album cover... and I'm sure you can come up with more. Any suggestions? Any ideas regarding this phenomena?