Chris Herron: Rebranding Hell
Chris Herron Design has posted an exhaustive case study on Rebranding Hell. The writeups are amazingly true-to-form representations of a legitimate corporate overhaul; as is the major baffling turn of direction during Phase 2. The end result is silly and ridiculous but the plethora of logos leading to that point are quite impressive.

via Mr. Chad Pugh.

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