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Save Our Shore: Abita

Now that the BP Oil Spill has moved on from being a high priority news item in our 24-hour news cycle it would seem that the clean up effort is well underway and will be done any time now. Right? Outta sight, outta mind! Not so much. The cleanup is going to take a long time - most likely years. So, in order to keep the ball rolling on support for this effort Abita Beer has launched a new brew called SOS: Save Our Shores in which .75 cents of each bottle sold will go towards Gulf relief. It's got a great site behind it, as well as a responsible goal:

The centerpiece of the fundraising effort is a new charitable beer created by Abita. The brew, called SOS – A Charitable Pilsner, will generate 75¢ for every bottle sold. This Abita Beer is a message in a bottle...a distress signal for the troubled waters of our Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.

So, yea, next time you're out and about having a drink - keep an eye out for the Abita SOS and maybe do some good while having a cold drink.

via David.